Open Content Business Models

(c) 2010, Gustav Holmström, cc-by-2.0

Traditional business models of the creative industries are built on the protection of content. With the advent of an Internet culture where content is ‘sold’ at a price of zero and sharing is a key paradigm, that model seems not to be fully adequate any longer, even more, there might be a time when content alone won’t pay anymore. Service innovation on top of and around open content can be the answer to that challenge.